Question

Hi group!  I have a serious problem with the facebook attribution, I usually use positional 40% (attribution model) but if I compare with the data-driven I get almost 70% less results.Hi group! I have a serious problem with the facebook attribution, I usually use positional 40% (attribution model) but if I compare with the data-driven I get almost 70% less results. Monthly spend ( 40-50K ) 14K RETARGETING 34K PROSPECT ¿Any advice? (change the ad account attribution window . ) ¿Any tools? (not g. analytics attribution) thanks in advance!  

Answer 1

Ooooh, is this just an analytics thing? or can you now pick the attribution model used for ad reporting and optimisation?  

Comments

@carmelcarmela79 analytics question And i want to known where i need to invest

---

With that much spend I imagine data driven would work well for you but position-based is my go to safe bet. I always go as long as possible for attribution window. You want it at least long enough to cover your oldest retargeting audience otherwise the retargeting ad gets all the credit when they may have only been in that audience because of another ad. So to clarify, can we change ad attribution in manager?