Question

Hello everyone, Quick question: I have a good cpa and decided to increase budget about 20% every few days. I have noticed the cpa has gone really high compared to how I started. Does anyone know why this is ? How can I increase my budget but keep cpa low ? Thanks for your time and help

Answer 1

You need to increase your conversion rate & control your ad frequency. You may want to test different messaging and find out what works the best for your products/services

Comments

@sanatory78 I have a good ad copy which I have used for many audiences and works well. However as I increase the budget cpa is going also high

Answer 2

The answer is very easy: CPA grows because you enter additional auctions. So that you become a competitor to a number of additional ad buyers. That's why it grows.  

Answer 3

An ad expert Jeremy Haynes once mentioned 15% is better of, lowering the chance of getting into learning mode. Just a sidenote

Answer 4

Were any of your ad-sets in “Learning Limited”, or producing less than 50 conversion events (for that ad-set) in the previous 7 days? Was your daily spend at the Ad-set level, or CBO?  

Answer 5

Based on my experience, increase the budget gradually. Like 5%, 10% etc. sudden increase of 20% May prompt ad into new learning phase

Comments

@signify99704 not exactly a learning phase, but forelearning. It will take less time then learning itself if there was enough data collected.  

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@catenate yeahh man, that’s what I meant. Just used to use the term “learning phase” albeit shorter duration the initial period . But in truth, never come across the term forelearning that much

Answer 6

In any case, there will be a new phase of training. The budget can be sharply increased only in one case, if the market has a demand for your product. Otherwise, either do not touch the budget at all, or gradually increase by 10-20%.  

Answer 7

You can't add budget on running Adset firstly make a copy of adset then go with max budget. This will help you more.