+2 votes
by (440 points)
Hi guys, how many purchases do you guys get before scaling if I'm on a low budget 5 dollar per asset.? for a 25 dollar item
Hi guys, how many purchases do you guys get before scaling if I'm on a low budget 5 dollar per asset

1 Answer

+2 votes
by (3.9k points)
$5 a day budget is extremely low and will be very difficult to scale. Just keep in mind your CPA is going to climb as you attempt to scale. My suggestion would be to dupe the existing performing adset and just set it to your ideal budget. Can’t really scale $5 a day adsets using 20% budget increases.  
by (440 points)
@eachern0 thanks very much. Should I duplicate the profitable adsets into a new cbo or existing cbo?  
by (3.9k points)
@achitophel1 that I’m not 100% on, there are people that do both with success. Me personally, i usually move into a new CBO. You simply most test it.  
by (440 points)
@eachern0 haha exactly , I'm also very confused as people have very different opinion on this. Some say the new cbo wont be optimized because adsets dont carry over to another. but yeah thanks man I'll try to test. I currently remained profitable with low budget and have 2. 5 to 3 roas with up to 8 purchases overall now. not sure if I should start doing LLA with the 10k audience size in VV75
by (3.9k points)
@achitophel1 yes, Facebook recommends 1, 000-5, 000 seed audience for optimal performance with LLA, so i would create that now and test it as well
by (440 points)
@eachern0 Thanks Paul.  
The Facebook Ads Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about running Facebook and Instagram advertising and marketing campaigns.
...