HOW TO FORM YOUR TARGETINGS FOR EACH ADSET. WHETHER OR NOT I SHOULD USE ONLY ONE KEY FACTOR (INTEREST, DEMOPGRAPHIC OR BEHAVIOR)? The thing is that you have to describe your personas first. Each persona differs from the other. For example people who go in for fitness and people who love yoga are quite different. The next step is to describe each persona with a targeting set and here we come to a very common misconception: One Adset = One Key Factor. The way to form your target audience is to find as many RELEVANT keys as possible (actually about 10 is enough) to form a persona. For example Yoga and Vegetarianism are relevant. But Yoga and Fitness coach are not. If it is clear you now may easely cope with the problem how to find your particular segment.
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