Question

We’re constantly ROAS >4 for our conversion ads but our lookalikes (1000+ purchase audience) is ROAS 1-1. 5 Anyone been succesful with lookalikes?  

Answer 1

Depends how you filter your LAAs

Answer 2

What kind of lookalike audiences did you create?  

Comments

We run broad ads that convert pretty well so I’ve went with a 0-4% lookalike

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@tye319 of the purchases

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@underdrawers10 try creating single LAA based off the the events and stack them. Such as stacking all 1%s. Make sense. And test new angles along side a proven ad