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We’re constantly ROAS >4 for our conversion ads...
We’re constantly ROAS >4 for our conversion ads but our lookalikes (1000+ purchase audience) is ROAS 1-1.5 Anyone been succesful with lookalikes?
+3
votes
asked
May 16, 2020
by
underdrawers10
(
200
points)
We’re constantly ROAS >4 for our conversion ads but our lookalikes (1000+ purchase audience) is ROAS 1-1. 5 Anyone been succesful with lookalikes?
conversion
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2
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+4
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answered
May 16, 2020
by
booklet
(
1.9k
points)
Best answer
Depends how you filter your LAAs
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+1
vote
answered
May 16, 2020
by
tye319
(
2.3k
points)
What kind of lookalike audiences did you create?
commented
May 16, 2020
by
underdrawers10
(
200
points)
We run broad ads that convert pretty well so I’ve went with a 0-4% lookalike
commented
May 16, 2020
by
underdrawers10
(
200
points)
@
tye319
of the purchases
commented
May 16, 2020
by
tye319
(
2.3k
points)
@
underdrawers10
try creating single LAA based off the the events and stack them. Such as stacking all 1%s. Make sense. And test new angles along side a proven ad
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