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I started a purchase conversion ad 1 week ago and it was doing great but as of the last 3 days it’s been poorly performing — is this normal?

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I started a purchase conversion ad 1 week ago and it was doing great but as of the last 3 days it’s been poorly performing — is this normal? Any recommendations? Thanks  
I started a purchase conversion ad 1 week ago and it was doing great but as of the last 3 days it’

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