Question

Okay, let's assume you have only $200 to promote your product on Facebook Ads. What would you do? Would you put $100 into a prospecting campaign and leave the other $100 to remarket those who viewed your video/clicked on your ad link OR would you put the entire $200 into a prospecting campaign?  

Answer 1

All in for prospecting. Remarketing wont save a shitty campaign I always aim to ATLEAST be breakeven with prospecting campaigns.  

Comments

But what about products that are not bought on impulse (on the first ad impression) and demand a more consideration (more impressions with different creatives)?  

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Well those are usually high priced products. In that case, $200 is too less anyways to even get significant data. But regardless, a campaign at any given time should be atleast break even on cold campaign (according to me). If its higher conversion amount then you can look at last 3 days or more data, but it should be around breakeven for most part to call it a successful start.  

Answer 2

I would use that money to find micro 8nfluencers who can promote your product to their list. Start getting reviews and social proof

Comments

@satiated where to get influencers?  

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Depends on the product

Answer 3

Rules of thumb: 1) If you’re remarketing audience is less than 1000 people don’t even try it. If you do, don’t put more than $40-$50 behind it. If you’re paying more than $40-$50 to get in front of 1, 000 people and not converting them, check your messaging or creative. 2) You’ll know you have a good ad when it can convert cold traffic (interest and lookalike audience targeting). If it can’t, you’re going to waste money trying to scale something that isn’t scaleable. If this happens your product or offer likely sucks. 3) Also on top of that, don’t create any lookalike audiences if the original audience is less than 5K people. 4) if you don’t have advanced tracking set up (custom events or google tag manager container with pixel and GA code) your pixel won’t get enough data to be effective and optimize for certain events. For example, you’re going to burn through ad dollars if you’re telling your pixel to find people likely to purchase your product if your pixel doesn’t know what those purchasing users look like. These 3 things will help you a lot and save you a lot of money. Oh and also - Don’t waste your money on influencers unless it’s a person you know who has grown their audience the right way (hasn’t bought followers) or is in a similar niche audience as you and you can’t beat the price.  

Answer 4

Hell no on the remarketing campaign. The only way I would do the remarketing campaign with $200 would be to upload a large email list and then remarket to that email list. In fact, that is what I would do. Build my email list first. Then, send out an email blast. 15-20% open, correct? Ok, that means 80-85% did not open. So I would blast those guys with a remarketing campaign. That really is going to be the best bang for your buck. Ok, if you’re not going to do that and still want to use $200 on Facebook. I would run a lead gen campaign to capture people’s emails and begin building my email list. And the end of the day, having ones email address is still the best asset you can have as a marketer. If you don’t want to do either of those, then I would run a campaign generating likes for my page. I would get them at . 01 cent or less and with $200 I would have a ton of followers, which sadly, people still check. To set up a conversion campaign and run for a specific conversion, you’re probably going to need a bigger budget. However, as someone in the thread has already mentioned, your conversion rate will have a lot to do with your product. If you’re selling an info product, it might take you $200 to get someone to purchase your program or course, etc. However, if your conversion is set to a download, that would be much more cost effective (and you would be getting their email address as well because you are a good marketer).  

Answer 5

Hi guys. I found this screenshot in this group today. Retargeting for those who abandoned the cart. As you can see: only 108 people reached and 7 sales. 1 sale per 15, 42 people reached; with incredible 60x frequency. Thoghts? @syck9122, @satiated, @lacilacie, @appel, @theona868.  

Comments

@crankshaft - 60x frequency is WAY too much. Your audience must be very small.  

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@theona868 yes, but it's making positive ROAS. And 1 sale per 15 people reached is something almost impossible with prospecting.  

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@crankshaft - it won’t last

Answer 6

What is your product?  

Comments

@theona868 info products.  

Answer 7

That is not enough to do anything with. You need a more long term stable budget to get learnings, to be able to optimize etc. I personally wouldn't waste my time with that.