+1 vote
by (130 points)
Oops, beauty guys .  I'm new here, I'm sorry if I'm doing something wrong.Oops, beauty guys . I'm new here, I'm sorry if I'm doing something wrong. I'm new to facebook ads and I've seen a lot of people talking about pixel funnels and how to heat them up. I carried out some conversion campaigns focused on buying with cold traffic, wide audience, 21-55 and the relationship niche. I got some sales, but so far, I have no ROI. My pixel so far has 46 purchases started and only 8 purchases. Do you think I should work more on my pixel funnel or do I keep focusing on purchases and gradually it will optimize? Give me tips on how to work with it. I feel a little lost I really appreciate everyone's help.  
Oops, beauty guys .  I'm new here, I'm sorry if I'm doing something wrong.

1 Answer

+1 vote
by (6.6k points)
Check your site ux first. 13% of your ATCs are converting to PUR and that could be higher. Are you up front about shipping?  
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