Question

Question about Ecom Catalogues.   Catalogue Sales vs Traffic Instant Experience Catalogue Performance?Question about Ecom Catalogues.  Catalogue Sales vs Traffic Instant Experience Catalogue Performance? In your experience which one has been better overall? ROAS here from past two weeks for Traffic is 8. 62 vs 3. 74 for Catalogue Sales. Do you see Traffic performing better too?  

Answer 1

I loved traffic campaigns for about 18 months, always beat purchase campaigns. However for catalogue sales campaign, catalogues wins each time

Comments

@appel view content? What campaign is that

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@appel haha not there yet  for us view content is hard as there is a whole serries of questions to answer when ordering so from the landing page you go straign into the questioneer. Then decide budget and continue with ordering. But I’ll test different stages. Thanks!  

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@arman9860 what are you guys talking about view content no such campaign exists

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@appel spoke with FB rep and got to discuss this in part. Figured out the issue why Traffic performing better than Catalogue. Catalogue takes so long to exit learning phase, 50 conversions within 7 days. Traffic already done from it. Makes some sense now. I still don't what you mean by view content campaign. No such thing.  

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@appel for high ticket items it may not be possible to hit 50 purchases in 7 days for small audience. In this case Traffic really will perform better. Catalogue will never get out of learning phase. 50 purchases means $5M within 7 days for an audience of 200k. Not possible for this market size.