Question

Another post from this newbie. What I can’t wrap my head around is that there are many variables to test . But the two that I feel aren’t straight forward is Audiences and ad creative. For new conversion campaigns , where do you start ? do you test different audiences with the same ad ? Do you test the same audience with different ads ? Or do you throw in multiple different audiences with multiple different ads ?  

Answer 1

Here's a framework to start with , test audiences and find good one or two , then test offers , then test ad images or types then test différent ad copies , starting by different headlines to different call to actions