Question

Good day all!  A client of mine wants to run a Covid-19 special for her cleaning business (I know, sounds weird but it's been working for her on other mediums) I'm worried Facebook will shut her sh*t down faster than she can even blink if we use the words covid-19 in her ads.Good day all! A client of mine wants to run a Covid-19 special for her cleaning business (I know, sounds weird but it's been working for her on other mediums) I'm worried Facebook will shut her sh*t down faster than she can even blink if we use the words covid-19 in her ads. I've tried explaining this to her but she seems adamant it will work. Has anyone tried running ads this way? What was your experience?  

Answer 1

Spell COVlD with all caps, as shown here, but use a lowercase L for the i

Comments

@theona868 ho-ley smokes!  please tell me that has worked for you?  

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@quaternion5 - yessir. And not just with COVlD, but other words FB doesn’t like, such as toxic or ill and much more

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@theona868 Well I shall try this then. Thanks!  

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@quaternion5 - you’re welcome.  

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@theona868 way to go man.  

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@theona868 low key genius!  

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@aerography88529 thank you. But the truth is, I spend about $1. 5m per month of Facebook ads (across my team of media buyers) and we have implemented a lot of tricks and techniques and learned this technique through much TRlAL and error.  

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@theona868 well it’s a great and much appreciated hack!  

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@aerography88529 - thank you. Yeah, when we discovered it we were dancing in the office. It opened up a ton of successful angles we thought we had to give up.  

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@aerography88529 pretty much hahaha

Answer 2

I have been running ads referring to social distancing and ‘lockdown’ but wouldnt go close to covid19

Comments

@titled lol yeah me neither. Yeah I guess I'll just find a way to reword it. Thanks

Answer 3

Why do you need to mention Covid at all? You can convey the idea that people need to clean and sterilize more than ever and people will relate easily

Comments

@miki You're right. The ad copy I'm using now is simple and basic, and it's been working. I had no plans on changing it, but this is a good idea  

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@miki according to her she gets more eyeballs on her other ads when she mentions a covid special.  

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@quaternion5 make her aware of the risk, use her credit card, ad account and busimess manager so if FB disables it, you'll be safe. Then you can use the indirect way which is simple, effective and makes sense.  

Answer 4

I have no problem with it

Answer 5

No problems actively running copy mentioning this. If it gets automatically disapproved just appeal

Answer 6

I've had videos running discussing business protocols for covid since early March, no issues here.  

Answer 7

Thanks for the input everyone!  

Answer 8

Just don't say 5G and your good to go!  

Answer 9

I always listen to women, they have a 7th sense.