+8 votes
by (330 points)
What do you prefer to advertise a real estate listing? Google ads or Facebook ads? Why?  
What do you prefer to advertise a real estate listing?

6 Answers

+2 votes
by (12.2k points)
 
Best answer
Both of you have big budget. FB if you don’t.  
+3 votes
by (450 points)
Google hands down.  
+3 votes
by (29.2k points)
Well, that solves it, doesn't it!  
+3 votes
by (7.7k points)
I prefer Google for everything because how do you target for intent on Facebook? Facebook is permanently top/middle of funnel traffic. Google is permanently BOFU and the user literally in the process of searching real estate listings
by (760 points)
@isleana118 Mortgage pre-qualification, house hunting, mortgage calculator, real estate brokers. the interests on Facebook are many for real estate. Lead ads work great.  
by (760 points)
@isleana118 instant experience is made for real estate listings, setting up a real estate catalog, etc
+1 vote
by (1.4k points)
We have 25 new leads in 7 days on a listing from Facebook in Victoria BC
by (330 points)
Did you use a funnel?  
by (330 points)
Facebook ads or google ads?  
by (1.4k points)
@vouch43 Facebook ads. No funnel
by (330 points)
Just lead generation objective?  
by (1.4k points)
@vouch43 yup
+2 votes
by (330 points)
Awesome! I thought this strategy is not working well for real estate, but you've changed my mind!  
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