Question

Offline to Online Problem or vice versa. Hi guys,  I have a company which sell offline in over 200 stores here in Germany and the online shop is focused to help with online advertising through Google ads to drive the people into the stores. If I book the keywords like +floor +munich +[brand name] and link it to the store site the kpi's are very bad. How do you guys handle problems with keyword terms which include location in it or is it not necessary to book the location in the keyword set anymore?  

Answer 1

You can create different different campaign for different locations and start using ad customizer. You can promote a code online which people can redeem in offline store an by doing thay you can check how many use that in offline store.