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We depend on GA for calls.
We depend on GA for calls.
+4
votes
asked
Apr 20, 2020
by
wetzell
(
280
points)
We depend on GA for calls. Is Search impression share a good strategy?
search
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4
Answers
+3
votes
answered
Apr 20, 2020
by
kehoe48
(
10.3k
points)
I haven’t found it to be. Honestly I’m having the best luck with target CPA on a lot of campaigns lately.
commented
Apr 20, 2020
by
kehoe48
(
10.3k
points)
Using call tracking software to register conversions.
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+1
vote
answered
Apr 20, 2020
by
semi73
(
560
points)
Do you have a CRM with confirmed appointments or sales that you can feed back to Google? Targeting that offline conversion is something to try.
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+2
votes
answered
Apr 20, 2020
by
penicillin
(
29.2k
points)
I use top and abs top IS% to see where my call-only ads are falling on the SERP page. In most lead gen, the higher quality ads are at the top of the page. We use manual bidding and adjust according to keyword conversions, CPL and CPA.
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0
votes
answered
Apr 20, 2020
by
hydrometeor
(
1.5k
points)
I only use it on Brand ad group targeted campaigns.
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