+4 votes
by (280 points)
We depend on GA for calls. Is Search impression share a good strategy?  
We depend on GA for calls.

4 Answers

+3 votes
by (10.3k points)
I haven’t found it to be. Honestly I’m having the best luck with target CPA on a lot of campaigns lately.  
by (10.3k points)
Using call tracking software to register conversions.  
+1 vote
by (560 points)
Do you have a CRM with confirmed appointments or sales that you can feed back to Google? Targeting that offline conversion is something to try.  
+2 votes
by (29.2k points)
I use top and abs top IS% to see where my call-only ads are falling on the SERP page. In most lead gen, the higher quality ads are at the top of the page. We use manual bidding and adjust according to keyword conversions, CPL and CPA.  
0 votes
by (1.5k points)
I only use it on Brand ad group targeted campaigns.  
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.
...