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When making a shopping ad campaign, do you make 1...
When making a shopping ad campaign, do you make 1 campaign for all of your products together, or separate campaigns for each product?
+6
votes
asked
May 10, 2020
by
mincey
(
350
points)
When making a shopping ad campaign, do you make 1 campaign for all of your products together, or separate campaigns for each product? Or make 1 campaign but then separate each product into a different ad group? What has the best success?
campaigns
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2
Answers
+1
vote
answered
May 10, 2020
by
quickfreeze5094
(
2k
points)
Best answer
Make 1 campaign and relevant adgroups
commented
May 10, 2020
by
mincey
(
350
points)
@
quickfreeze5094
relevant ad groups for products grouped alike?
commented
May 10, 2020
by
mincey
(
350
points)
@
quickfreeze5094
And how can I add specific keywords for each product or ad group?
commented
May 10, 2020
by
plumper
(
8.6k
points)
Ideally theme based but you can set high margin product on seperate campaign
commented
May 10, 2020
by
quickfreeze5094
(
2k
points)
In shopping campaign, you have to add products in particular adgroup. No option for keywords. We can help setup your shopping campaign with affordable fee. Please do let us know if interested
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+2
votes
answered
May 10, 2020
by
isleana118
(
7.7k
points)
I'm going to chime in here and INSIST that whatever structure you use that you structure your AD GROUPS within the campaign around single products, otherwise there is no way of doing product level optimisations.
commented
May 10, 2020
by
mincey
(
350
points)
@
isleana118
Thanks Adam. How do you structure each product individually though?
commented
May 10, 2020
by
isleana118
(
7.7k
points)
@
mincey
not sure about the intent of the question? You have a single product in a single ad group, you add negative keywords pertinent to that product at the ad group level
commented
May 10, 2020
by
mincey
(
350
points)
@
isleana118
I have over 100 products but only 1 campaign running right now. Shouldn't I have each product separated? How do i do this?
commented
May 10, 2020
by
isleana118
(
7.7k
points)
@
mincey
The easiest way is with Google ads editor, but you'll find you still need to add the products to the ad group from the standard interface.
commented
May 10, 2020
by
eastern
(
9.4k
points)
@
isleana118
That’s nuts. One product per ad group means only one product per search result.
commented
May 10, 2020
by
isleana118
(
7.7k
points)
@
eastern
no it doesnt
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