+6 votes
by (350 points)
When making a shopping ad campaign, do you make 1 campaign for all of your products together, or separate campaigns for each product? Or make 1 campaign but then separate each product into a different ad group? What has the best success?  
When making a shopping ad campaign, do you make 1 campaign for all of your products together, or sep

2 Answers

+1 vote
by (2k points)
 
Best answer
Make 1 campaign and relevant adgroups
by (350 points)
@quickfreeze5094 relevant ad groups for products grouped alike?  
by (350 points)
@quickfreeze5094 And how can I add specific keywords for each product or ad group?  
by (8.6k points)
Ideally theme based but you can set high margin product on seperate campaign
by (2k points)
In shopping campaign, you have to add products in particular adgroup. No option for keywords. We can help setup your shopping campaign with affordable fee. Please do let us know if interested
+2 votes
by (7.7k points)
I'm going to chime in here and INSIST that whatever structure you use that you structure your AD GROUPS within the campaign around single products, otherwise there is no way of doing product level optimisations.  
by (350 points)
@isleana118 Thanks Adam. How do you structure each product individually though?  
by (7.7k points)
@mincey not sure about the intent of the question? You have a single product in a single ad group, you add negative keywords pertinent to that product at the ad group level
by (350 points)
@isleana118 I have over 100 products but only 1 campaign running right now. Shouldn't I have each product separated? How do i do this?  
by (7.7k points)
@mincey The easiest way is with Google ads editor, but you'll find you still need to add the products to the ad group from the standard interface.  
by (9.4k points)
@isleana118 That’s nuts. One product per ad group means only one product per search result.  
by (7.7k points)
@eastern no it doesnt
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