Hello SEO Labbers. I have a client who is looking at 24/7 Google Ads.Hello SEO Labbers. I have a client who is looking at 24/7 Google Ads. (I'm organic SEO rather than PPC SEM) They are in government compliance for Pool Safety in greater Sydney looking to expand to the Woollongong area through the power of Google Ads. What kind of questions should I be asking and what desirable attributes should I be looking for when going through the selection process? Thanks in advance for your advice.