Question

Keyword General Question.  I saw that my competitor was using the keyword "soothing bed".Keyword General Question. I saw that my competitor was using the keyword "soothing bed". I entered the page that the keyword should be there and I couldn't find it. I use ahrefs. I have many more examples of this, ahrefs finds keywords on a particular page but when checking the keyword the keyword does not appear there. Where exactly is the keyword?  

Answer 1

What do you actually mean by "my competitor was using", since the very next lune you say he is not using it at all? you see a report from Ahrefs stating that your competitor page is ranking on that key? if this is the case, then. maybe he is ranking, maybe he is not. anyway, with all the Google new things, bert and all, you don't need to use a keyword to rank on it