I would want them to get passionate about it, so I would definitely set them up with the YouTube video links. Giving someone the tools to get started may not help them, they have to want the help so I wouldn't invest too much. I would show them what I am doing and how it is going, and use my excitement to get them excited. Maybe print off some special envelopes for them. Once I see they are INTO it, I would do highlighters and for sure a tbm mug!