Question

I can’t seem to figure out how to effectively create a LAL campaign. Anyone have a step by step? YouTube isn’t working for me.  

Answer 1

1. start with creating a custom audience; 2. create a lookalike audience from the custom audience; 3. create a campaign and choose your Lookalike audience at the ad set level.  

Comments

@arthur can’t you set it to where if someone visits a competitors website or social page? I’m dealing with small mom and pop shops my client wants to target anyone that visits the competitor’s sites/social pages and then some other non business webpages too. Maybe a LAL audience isn’t that route. I’m really new to this so I might have the terms wrong.  

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@zeculon72 You can't create audiences based on competitors page/website. You can create audience based on YOUR website visitors/page.