Question

ECom Owners - How long did it take you to scale your store past 20k/month in profit?  

Answer 1

Took a brand new store and product to $115k in 10 days. ‍♂️ The key to it was having a killer creative, relevant landing page and a great offer.  

Comments

@gadoid582 what products were you selling?  

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@conferva kids products. It solved a real problem that parents face.  

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@gadoid582 were they unknown products? Average price of the products?  

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@conferva we run this offer every year. One particular product. $29. 95

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@gadoid582 it is not that I do not trust you, but what is the point of putting your name on that screenshot?  

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@roselleroselyn Because I don't trust people not to steal it and make some fake ass case study with my hard work.  

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@gadoid582 if they would be stealing (and they are), there are much better case studies. Anyhow, good job man.  

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Damn! Teach me! I'm still testing creatives and narrowed down interests and age. I have to figure out this LAA. Then I have no clue what to do

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@anaximenes What would you like to know? Happy to share my processes here so everyone can get some value.  

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Who do you start targeting first? are you doing retargeting after that?  

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@gadoid582 here are the pictures of this months progress. I would gladly accept any advice you want to give for me to scale. O have 2 good tested creatives and 2 interests that work the best for me. What should I do next?  

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@gadoid582 btw the store is www. bacbreathalyzers. com

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@principate So it all depends on if you have historical data. On this particular account we had historical data so we were able to analyse previous campaigns and base our targeting off that data. We were running TOFU MOFU BOFU. We mostly concentrated on Cold campaigns as we were building audiences up for black friday when CPMs rise. Targeting all comes from your media planning. Media planning is your market research. Researching your competitors and your customers to understand where they hang out what they're interested in and most importantly what their desires are. This is how you create really targeted ads by understanding your market. We are marketers at the end of the day.  

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@anaximenes If you've only tested 2 creatives and 2 audiences I would recommend testing a lot more creatives and audiences. I would also recommend $300 CBO campaigns with 5 audiences and 3 ads. This is the basic structure that we follow. Get some basic remarketing setup to recycle your traffic as well.  

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After testing around 12 creatives and many interest o brought it down to 2 creatives and 2 interests that work the best. So should I do cbo campaigns with those 2 audiences and creatives?  

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Btw thank you so much for your time and help. really appreciated

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@anaximenes So if it was me, I would take your two best performing creatives and test them across more audiences. Test it across 5% LALs for each pixel event. It would look something like this: CBO $300 Adset 1 Purchase 30d 5% LAL Adset 2 Initiate Checkout 30d 5% LAL Adset 3 Add To Cart 30d 5% LAL Adset 4 View Content 30d 5% LAL Adset 5 Top 5% Visitors 30d 5% LAL Once you find something sticking then scale it out like this: CBO $300 Adset 1 Winning LAL 6% Adset 2 Winning LAL 7% Adset 3 Winning LAL 8% Adset 4 Winning LAL 9% Adset 5 Winning LAL 10% I would also setup a dynamic creative testing campaign off your best performing audiences to try create some other winning ad combinations. Hope this helps. ❤️

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@gadoid582 do all 3 ads have a different angle?  

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@beverlybevers When I test I like to run with 3 different videos or 3 different images. I keep the body copy and headline the same for all the ads this is because I want to test one variable at a time. Once I find a winning video I then test different body copy and headlines to create a laser targeted ad that really cuts through to the audiences desires.  

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@gadoid582 thanks bro

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@gadoid582 damn! Thank you so much man! You dunno how much happy this makes me. You the boss!  

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@anaximenes Im really happy that you got value from this. Drop any other questions here and I will do my best to answer them! :)

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@gadoid582 nice of you!  

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@gadoid582 will you run those top of funnel and middle of funnel and bottom of funnel as separate campaigns? And then break down different retargeting in ad sets?  

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Holy shiii all off Facebook ads? No Google ads?  

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I love fb ads. Started jan 14th In 30 days 26k gross From $1200 in ads @gadoid582 Agreed. The product is sooooo important  

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@gadoid582 nice tips!  

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@gadoid582 your comments are really helpful.  

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Of the $100k, what was profit before adspend?  

Answer 2

Less than 30 days multiple times.  

Comments

@heckelphone6 i dont understand why you are making this remark, obviously @conferva is here in this group to learn. People have a finite amount of money they can spend so some find it harder than others. Getting directly to the point is efficient and effective. so id say her questions are 100% valid and if you dont feel like helping dont leave a dumb comment.  

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@submariner First of all that's a dude. Second, you can't just expect people to sit and answer all your questions like a Q&A. I mean you can ask, but don't expect them to stick around and answer. Ecom guys are always busy anyway

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@submariner You really got upset at my first comment, how precious

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Lol this group is literally a Q & A, people pose a question or topic and then people display their knowledge on the matter or try and expand on a theory. Yes I was annoyed at your comment because it literally does nothing for people that actually need help. You stroll into a convo for the sole purpose of telling someone they need to try harder ? Why not suggest some links or expand on some existing convo knowledge or possibly ask how you can help. Or if that's not possible maybe don't comment at all that's probably more helpful than your comment

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@heckelphone6 btw literally in the first para of this groups about

Answer 3

5 days  

Comments

@gonidium confectionary

Answer 4

Dropshipping or brand?  

Answer 5

Revenue is a vanity metric I think the better question would be centered around profit

Comments

@buckle idk some clients prefer great cash flow over net profits.  

Answer 6

About 10 days with a physical product.  

Answer 7

Way less then 30 days

Comments

@gonidium you can do it many different ways. My key the way I scaled so fast was through joint venture partners so I had no upfront costs or very little. But joint ventures aren’t the only way there’s so many other ways to scale that fast as everyone I’m sure has done it a different way ^^

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@castellanos Proof?  

Answer 8

90% of ecom players lie about making money and turn into gurus

Comments

@bathyal  literally

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@stannum Most of them claim to earn more than Kylie Jenners and still posting comment here.  

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This should ruffle some feathers. Butt-hurt feelings incoming.  

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Too many FURUs for sure.  

Answer 9

If it takes you longer than 3 days you are doing something wrong.  

Comments

@erv71 20k in profit in under 3 days or less. Where can I sign up for this.?  

Answer 10

All of the comments on here please supply results. you made 10k what was the spend. get real!  

Comments

Thanks @forrest48 !  

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@thanet I can make 10k with 5k adspend!  

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Same here man! I think most businesses think they are making more money than they really are.  

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@thanet I have to explain to my clients we need at least 3X ROAS to even think about scaling.  

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I love hearing “Just double the budget and our sales will double right? ”

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@thanet LMAO! NOOOOOO!  

Answer 11

I would like to ask if people are achieving these amazing turn around from start of marketing to extremely profitable with no LLA's. Are you building your winning marketing from new audiences first then building LLA's after they are converting? The reason i ask this is for the more common person new to fb ads and for people who are just starting to run ads so they can have a more firm understanding on whats necessary

Comments

@submariner great question. everything starts with fresh audience and data. the more you spend the more data you collect. once you have enough data you create your LLA which will help FB find more customers like the ones that have already purchased  

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@beachlamar91202 thank you for the honesty and clarification. I'm having issues currently with acquiring purchases. So I'm looking at better ways of developing the funnel. If you have time can you shed some light on how you approach your funnel structure ? Obv once I have some conversions etc I can start building LLA's

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@submariner what platform are you using to sell? Obviously FB for ads but what is your site built on?  

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@beachlamar91202 im using woocommerce , www. lozelo. com ^^^ for reference

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@submariner if you do have not enough purchases use an LLA from a less complex event. Right now my LLA for Add to carts is performing the best. If you don't have enough add to cars go to view content etc.  

Answer 12

I think consistently should be added. Last month did much more profit than that. This month have stopped advertising or emailing as have no stock. So wouldn't be surprised if I made a loss.  

Comments

Only when there is a coronavirus

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Oh damn. Can't you source from somewhere else? Or is your product unique from somewhere China?  

Answer 13

1 month

Comments

@gonidium yes

Answer 14

Gross or net  there is HUGE difference

Comments

@frazil exactly!