Question

Fb Ads for restaurants: what is your fav reservation objective strategy? 1) Messenger bot 2) Landing page 3) Whatsapp traffic Here my considerations: 1) Messenger - pro: lowest cost per result as the traffic isn't sent outside fb - cons: I experienced leads that instead of interacting with the bot make dummy questions 2) Landing page - pro: actually interested people lands on the website for making a reservation - cons: high cost per click considering the low budget (traffic sent outside fb) 3) Whatsapp - pro: more direct way to communicate + possibility to somehow monitor the leads that calls - cons: not suitable for desktop ads (still unsure about the cons) Thoughts?  

Answer 1

I don't run ads for restaurants, nor do I impulse buy. But I did once make a dinner reservation from an advertisement which took me to a landing page that had a nice blog highlighting the uniqueness of the dinner experience.  

Answer 2

I build my restaurant clients Facebook bots and just put a $5/$10 day budget to push traffic to it