Question

ATC vs PUR my experience so far with a t-shirt store. ➡️1st campaign ATC - 31 ATC and 3 purchases ➡️2nd campaign PUR in the same region - 58 ATC and 20 purchases ➡️3rd ATC campaigns in different regions - 45 ATC and just 2 purchases The difference is pretty large. I expected the data to be weird but in the ATC campaigns less than 10% of add-to-carts turn into purchases. Isn't that like crazy low? The first 2 campaigns were targeted to the same countries, so delivery costs at checkout couldn't be the issue. Has this been your experience as well? It seems that ATC is not that great of an objective.  

Answer 1

Yes, my experience has been the same. ATC campaigns get you exactly that. If you want purchases, just optimize for it.  

Comments

@gensmer744 Spend is a factor here. He may have spent more in the PUR campaign than the first which is why he received more ATCs. When I have optimized for ATC in the past, it's usually been cheaper than the ATC in a PUR campaign. Regardless, I have learned the hard way that if you want purchases, optimize for purchases. At least, that has been my experience.  

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Yes, forgot to mention that the spend was not the same for all campaigns. I wanted to discuss the huge differences in ATC to PUR ratio. Regarding the costs - as expected, the cost per ATC was lower in ATC campaigns but the cost per PUR was lower in the PUR campaigns.  

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Miks, check out Justin's comment below. When you optimize for ATC, you get window shoppers. You'd think that some of that traffic would convert into sales and some may but not enough for the CPA to be lower than if you were to optimize for purchases.  

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@surinam52 Yes, it certainly seems to be the truth at least in my case. Thanks!  

Answer 2

Try making a LAL from atc data and run PUR conv to that

Answer 3

Make LAL for ATC audience and optimize for purchase then. The idea is to make LAL for TOF events and optimize for purchase

Comments

@assignor literally just said that lol

Answer 4

You told facebook to find people who will ATC and it did. Where is the confusion?  

Answer 5

My experience is the same ATC does not give you the out come desired - pur is better

Answer 6

How much did you spend?