Question

Hi Expert Comrades, A qus relating to FB Pixel Installation: . I have a client who runs a large F&B company with many branches. But we're only promoting for branch B, which uses say website B, which is a huge website on its own. Website B can be accessed via their main website. My qus is this, to which url should the pixel be installed under? Main website or website B: a) Main Website, since its linked b) Website B c) Either, doesn't make any difference d) Both e) None of the above, then what? . Qus for pixel installation expert here, thanks!  

Answer 1

It depends how different the branches and brands are - but the safe approach would be to have a unique Pixel for branch B and only install it on branch B website. The Pixel is all about your audience, so if the master website and other branches have different audiences then probably best to keep them separate

Comments

You can always create a “master” pixel for the main website and all the branch websites to capture the totality of the audience

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Thanks, how do I create 2 pixels from 1 ad account? Is that do-able or I need to resort to creating 2 diff ad accounts in order to have 2 pixels?  

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@enneahedron you'd need (and probably just want to have) 2 separate Ad Accounts and Pixels. If each of the branches is a separate brand with its own website and audience, I'd recommend each having its own Ad Account and Pixel.  

Answer 2

Likewise, if you have access to install the pixel on the master site AND the master site is really just a gateway to all the sub-sites AND there is 100% relevance among/between them, then I would install the pixel on the master to have access to the larger pixel data flow.  

Comments

With the main sticking point being the "100% relevance" - my guess is if the main website is a house of brands, there is likely a lot of comingling of brand audiences. That's why I think it would be best to have a specific "Brand B" pixel on that website, and then a 2nd master Pixel that goes on the main website and all sub-brand websites to capture the total traffic/volume