Question

Question: I've got an ad set at $500/day and after two days, 19 conversions, and $936. 24 spend -- the adset delivery has moved to 'Learning Limited'. Any idea what popped it out of the learning phase? The audience is as broad as you can get. (Worldwide, All placements) and I haven't edited anything that would reset the learning phase or end it. Thoughts?  

Answer 1

It hasnt popped out of the learning phase, seems after 2 days your pacing to get out of the learning phase, usually around 50 events in 7 days, sometimes less.  

Comments

So you're saying FB has decided that 19 events in two days (for this particular adset) is enough to exit the learning phase?  

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@judiejudith the adset delivery has moved to 'Learning Limited'. no clearly not what it said

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Its been 2 days , youre at 19 , by 7 days what are you tracking?  

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Conversions. The idea is that it takes around 50 conversions within a 7-day window before it exits the phase. (which is why I'm having trouble understanding why it moved to learning limited if there's a substantial amount of spend per day, a huge audience, and 5 more days to go)

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I wouldnt touch it ‍♂️ based on stats its pacing fine.  

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Kk. Thanks for the input!  

Answer 2

Back off on the spend - change audience a little - or the feedback is not good.  

Comments

Got it. Thanks, Chris.