Question

I have a website that sells affiliate products for men -- it's not exactly "kid friendly", so using FB/insta ads is out of the question. I was curious to know if I could install facebook pixel, and share audience data to adwords for remarketing? Or helping adwords try to find the ideal audience? Just trying to figure out how this setup would work. Thanks in advance

Answer 1

You can can build the same kind of audiences directly in google Ads for remarketing, lookalike, etc.  

Comments

@aril54 I see, I've done some basic AdWords stuff before, just targeting certain keywords. So is it similar to fb in that you can choose and test interests and it can gather data?  

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Google doesn't allow personalised advertising for non-family safe and adult content.  

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@summersault yeah if it’s not safe you’ll have to find other advertising networks that do allow that type of stuff ^^

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To be clear, it's not porn or sex toys lmao

Answer 2

Your best route would be purchasing new data, demos, phycos, interests, etc. in order to hit your target market correctly. Start from scratch if you have the capital that would be the best route in my opinion

Comments

@castellanos the site receives around 150-200 hits a day, all from organic seo. The problem is that since people have to go off the site to purchase I can't get an accurate conversion rate. Is it possible to create an audience and similar audience based off people who have interacted with the site- like fb?  

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@cockadoodledoo you should be able to export the data in a csv yes. Are you not using tracking or? I’m a bit lost

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I'm using analytics, yes. Maybe I worded it in a confusing way -- but basically what I'm asking is can AdWords create an audience similar to how fb creates audiences? So instead of choosing keywords, we would be targeting people who are similar to people that have already interacted with the site

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Oh yeah. Yes of course! Well that was simple haha I was super confused at first. Yes you can

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Ohh that clears things up a little - what is this actually called in AdWords? I'll have to do a bit of research and set up some new campaigns - thanks for the help

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@cockadoodledoo similar audiences there’s a great course on udemy for like $10 that I took that’ll teach you all of google AdWords if you want to learn it more deeper and have a better understanding and master it yourself. There’s a couple I only took 1 though

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@castellanos what is it called? I'll check it out tomorrow

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The one I took is issac rudanskis google course

Answer 3

There are many ways to still use the power of fb and sell stuff like yours. And all legit - without violating any fb tos. But it is all product specific. Inbox me your website and I might be able to devise a strategy for you.