+2 votes
by (150 points)
When split testing audiences and creative, do you use CBO or manual budget ad sets? (to ensure true A/B test of data) Follow-up: do you use seperate campaigns for those split tests? (I use CBO-campaigns)
When split testing audiences and creative, do you use CBO or manual budget ad sets?

1 Answer

0 votes
by (10.8k points)
Why bother split testing or using manual budgets when CBO will do all of the work for you?  
by (150 points)
So you would create/kill ad sets within the same campaign? Just watched a video here about how Facebook will move alot of ad spend to the best performing adset after you make a change to a CBO campaign
by (10.8k points)
@elevation8150 no I don’t bother, if it’s a poorly performing creative then the algo will move the budget itself.  
by (150 points)
@appel all right, thanks! Do you only have one creative per ad set then?  
by (10.8k points)
@elevation8150 no multiple. 5-6 audiences and 3-5 creatives
by (150 points)
@appel okay thank you!  
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