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When split testing audiences and creative, do you...
When split testing audiences and creative, do you use CBO or manual budget ad sets?
+2
votes
asked
Apr 11, 2020
by
elevation8150
(
150
points)
When split testing audiences and creative, do you use CBO or manual budget ad sets? (to ensure true A/B test of data) Follow-up: do you use seperate campaigns for those split tests? (I use CBO-campaigns)
campaigns
audiences
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1
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0
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answered
Apr 11, 2020
by
appel
(
10.8k
points)
Why bother split testing or using manual budgets when CBO will do all of the work for you?
commented
Apr 11, 2020
by
elevation8150
(
150
points)
So you would create/kill ad sets within the same campaign? Just watched a video here about how Facebook will move alot of ad spend to the best performing adset after you make a change to a CBO campaign
commented
Apr 11, 2020
by
appel
(
10.8k
points)
@
elevation8150
no I don’t bother, if it’s a poorly performing creative then the algo will move the budget itself.
commented
Apr 11, 2020
by
elevation8150
(
150
points)
@
appel
all right, thanks! Do you only have one creative per ad set then?
commented
Apr 11, 2020
by
appel
(
10.8k
points)
@
elevation8150
no multiple. 5-6 audiences and 3-5 creatives
commented
Apr 11, 2020
by
elevation8150
(
150
points)
@
appel
okay thank you!
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