For those of you running offers with mass appeal (potentially every man/woman in the US), are you testing creatives with a set of proven interests or are you just firing away at broad 30+ targeting (75 million+ audience size)? Been doing the latter but my creatives are consistently below average for all engagement metrics and my CPMs have been as high as $60. CTRs lower than 2% too. Not sure if this is due to the fact that i’m firing away at a 75 million broad audience, or if my creatives are just garbage. Anyone have insight into this? Does ultra broad only work at higher adspend levels? Any advice greatly appreciated. Cheers, O’
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