+10 votes
by (700 points)
So here's a funny one. Anyone have ideas on how to slow down conversions? I've halted ads but we're still generating too much traffic and purchases to catch up on our orders and I'm nervous my client's business will implode. I did not think this was ever going to be a thing I'd have to ask.  
So here's a funny one.

9 Answers

+1 vote
by (440 points)
Can't you just put "Out of stock" up on the site?  
+1 vote
by (1.2k points)
Block off checkout + collect their info to email blast them when they're back in stock
+3 votes
by (7.8k points)
Use back in stop app
by (7.8k points)
Going through the same problem with our brands too haha
+4 votes
by (700 points)
We don't want to block off the checkout or else we lose the trust and reliability our customers have given us. But we also would love it if they all sort of went away for a few days. Haha
+4 votes
by (340 points)
Don't shut off. Take orders and advise due to covid there ia a delay
+1 vote
by (200 points)
Raise prices
by (530 points)
@showy544 exactly what I would do. You will achieve two things: 1 slow down the conversions (hopefully that will work). You will also see what segments of your traffic is willing to pay more for your products.  
+4 votes
by (340 points)
You are basically doing a reverse CRO. I recommend adjusting stock down, and adding again every morning. Raise shipping costs. Do not run any offers. And communicate to the customer, that due to Covid19 fulfilment can take a lot longer, and then they should hire in more people to fulfil orders. Once the situation is under control, then you should reverse all the actions, but I would wait with the ones that are an actual cost, such as the freight. That way they have an excellent way of making the business more healthy.  
by (700 points)
Mikkel, we've begun doing some of these. Increased product price (while still not gouging consumers), notified them that shipping will take longer, and shut down ads
+4 votes
by (1.9k points)
Maybe launching ads in specific times only ?  
0 votes
by (2.3k points)
Easy. reduce daily spend ‍♂️
by (700 points)
I said in my post that I completely stopped ads
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