Question

US health supplement campaigns - could you comment if you've run or currently running campaigns for supplement brands at scale? We're about to launch our current products in the US and would like someone with experience help point us in the right direction? We're contemplating for instance, 1. Hiring agencies vs building own in-house team? Expectations while hiring agencies if we go that route 2. Expected realistic average cost per purchase (based on product price) 3. Potential expected volume based on adspend and price points and other factors etc Can anyone with experience please comment? I'll love to learn how to best navigate this terrain. Thank you

Answer 1

Hi Prince, we currently have some great results for supplement brands and recently scaled one to 8k / day in under 30 days

Comments

@drysalter damn man, that's awesome. 8k/day adspend from zero in 30 days?  

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@kippar215 check PM’s  

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I'm interested to know your process as well

Answer 2

Hey Prince, I work with some supplement brands. One of them we've recently helped actually went viral and was picked up by 15+ websites bringing over 10k orders with about $400 spent. As for your questions: 1. Some agencies are killer at ads, others outsource all of their work. Depending if you have proven scalable SOP's you can have someone in-house follow exactly how you'd want it could be a good option and cheaper. 2. Really depends on the price as you stated. 3. Hard to predict without knowing more details on the brand and price point being sold at.  

Comments

@insubordinate88968 interesting! Thank you. Is that $10k revenue or 10k order count?  

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Over 10k orders, much larger revenue haha.  

Answer 3

So what would you say a good CPA would be for a green powder or similar product with a $50 pricepoint and of course, discounted bundles and upsells? Specificallly in the US of A.  

Comments

@kenishakenison1 more like the specifics I'd like to know

Answer 4

Hey @kippar215 , I really do think that health supplements would be a great product to sell. But you have to keep in mind the numbers first tho. There's a saying, The business that spends the most to acquire a customer wins. Okay now we have to keep that in mind. Hahaha sorry for making this boring for you. Anyway, let me show you the technical side. Lets say the cost to make the product is $50 and you're selling it for $150 . That leaves you with a $100 profit margin. Profit margins are where you know whether a product can do well in the market or not. Now it's time for that saying to come in place. Let's say you're running ads and you spend $60 to acquire a customer. That still leaves you with another $30 from your profits. This generally means you can spend alot to acquire a customer and stay profitable at the same time. Generally it wont be that expensive to acquire a customer but remember that the business that spends the most to acquire a customer wins. So if youre profit margins are more than 40% I would say that you have a good shot in the market. Now it all goes down to testing. Most of the people and say that they have scaled a store to 6 figures and all but I just want to let you know that it did work that specific store. It won't be the same for yours. It might be better or it might be less.  

Comments

Sorry for making it so long and boring hahaha . I'd be happy to check your numbers for you before you launch your product