Question

Hi there guys, this is a weird thing for sure. I'm making like X. 000. 000 per year gross using Big Cartel and some messy ads. The thing is that I can't integrate Facebook Pixel correctly in Big Cartel's "Check out" page, and I tried with the "Cart" page, but it doesn't work correctly. Here it is the interesting part, the Pixel only gets a low percentage of real Carts (not add to cart). Am I paying more for the Ads if they're working this way, without identifying all the conversions or am I taking advance of it? Thanks in advance friends.  

Answer 1

Most likely. The algorithm needs to know if it's doing things right.  

Comments

Most likely that I'm paying more, right?  

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@ergener Yes that's what I mean

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@ergener learning phase is more expensive because of hit and miss. It needs 50 conversion events to get out of it.  

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@uranyl I'm dumb, I thought I was fooling the algorithm xDD thanks a lot. Also, I'm scared about having less Ad performance in I migrate to Shopify and if I change the modus operandi. I have another drop shipping in store with Shopify with worst numbers.  

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@ergener if you are indeed making millions, I suggest get out of SAAS shopping carts like Shopify and Big Cartel. Use your own, like Magento. You own the code and can access it. You can do more things in terms of functionality, automation, and marketing.