Ads are ads @
formally and putting them together is a process like a blueprint. The difference here is that you either have buyers with sound strategies and can execute. Buyers who are good, but lazy. Then finally buyers who don’t have a clue what they’re doing. Your niche is irrelevant unless you’re asking them to design ad creative, copy and hooks. In which case I’d expect most people to complete in depth research and a few case studies on your perfect avatar. Previous evidence working inside FB Ads with results is key, ie the request from a client for 200 new leads in month 1 - is the goal - and evidence of the key metrics associated to the end state - ie, Number of leads generated, CPC, CPA, ROAS etc etc. Is the media buyer able to effectively assign your marketing budget to get you the most bang for your buck, getting high quality leads of right people for as low a cost as possible.
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