Question

Hi All.  In your opinion, how long should the average video last on ads for best results?Hi All. In your opinion, how long should the average video last on ads for best results?  

Answer 1

People usually don’t watch beyond the 10-second mark. Which means regardless of the length of video, you need to get your message out in the first 10.  

Comments

@butterfingers EXACTLY! Joined a webinar last night (it’s product they’re trying to sell) . I was genuinely interested to see what it was about. The person who initially added me to the webinar made it sound so interesting and I was genuinely interested. I promise you when I say this, it took more than an hour just for the host to tell us what the product was. and when he did, I’ve already lost all interest. And I left. I don’t get why people think “longer is better because it’s more informative” . Bruhhh if I had three hours to sit and wait for you to tell me what you’re selling, I’d be rich and not worry about being successful anymore ‍♂️‍♂️

Answer 2

Less than a minute. Clear and straight on point.  

Comments

I hate ads that take too long to explain the product. If in the first 10 seconds I can’t tell what the product is, I skip

Answer 3

1 min max

Answer 4

Harmon Brother's videos go 10-15 minutes and they get awesome results. It is about the creative execution.  

Answer 5

It is a double edged sword, but the longer the better (up to a limit). 1. If people are watching through 95% of a 2min video ad, it shows insane intent. A 10 second video is almost statistically irrelevant - you might as well use an image. 2. You get solid intent segregation as opposed to a short ad. I know 95% of a 1-2min VV is going to be warm. I can retarget this group and have a high likelihood of sales. For 50%-75% VV of a 1-2mins video, I would probably nurture them a little bit more before asking for a purchase. You wouldn't nearly have enough data for intent segregation on a 10-20s video. 3. If people lose interest, it's not the video's fault - It's just bad script/copywriting and/or sub-par Creatives. Catching people's interest is one thing (good headlines/thumbnails), holding people's interest is another. Don't blame the format if the content is bad.  

Comments

@efrem340 wise words

Answer 6

You test it to figure it out

Comments

I've went with 10 seconds, I'll test thereafter.  

Answer 7

Up to 30 sec, but you should test

Answer 8

Long enough yet short enough to make sales. Test test test in your creative sandbox and always test your best creative with new creatives so you have an accurate representation of data

Answer 9

Between 5 and 30 seconds.  

Comments

@apeman10 yessir. Test test test

Answer 10

If video tells you a story then it can be long enough

Comments

Unless you are Nike and you're having Kapernick tell the story - most people skip the video after 5 - 10 seconds. Therefore you have to grab their attention and get the the point across in 5 - 10 seconds. Don't believe me, believe the data.  

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@apeman10 Why would I believe your data if I didn't see your video copies? People skip if video is boring or not relevant to them. Look at the Glossier example. They created such a successful, relevant to their audience video campaign. Basically, they coped some ideas of vlogs of YouTube beauty influencers. Like, "My morning routine" etc. Great example of knowing your audience.  

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Lume video ad is an example of a long form video 1:26 with high engagement. These guys are a small startup.  
https://www.facebook.com/LumeDeodor...4528/

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@evy532 You're missing the point. 1) I said "the data", not "my data". the data is that the vast majority of videos ads are skipped after 5sec, EVEN if they are interested 2) The original question asked about video ad length, not VLOGs, not YouTube influencers videos and not "My morning routines" are not video ads kthanksbye

Answer 11

Best practice is 5-30 seconds. That being said, some of the best performing videos, such as the Squatty Potty ad, are longer so it just depends on the audience, message, and offer.  

Comments

That ad is epic

Answer 12

Short videos works better. The shorter the better.  

Answer 13

Under 15 seconds

Answer 14

5-30 seconds. Any video over 5 seconds needs to change frames and message frequently to keep grabbing attention. You can't throw up a video of someone talking for 30s or a standard 30s TV commercial and expect conversions.  

Answer 15

As long as it needs to be with a good book and good pace but no longer.  

Answer 16

Annoyingly ambiguous answer: it depends on the result you’re looking for. and the content of the video

Answer 17

20-30 minutes

Comments

@marshamarshal91674 i wasn’t being sarcastic.  

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@cameo it seems like ppl think you are though

Answer 18

The best vid that you can fit in all placements

Answer 19

Videos must be as long as they are interesting. No more. No less.  

Answer 20

The most important aspect is to know what kind of audience you're running it to. if you're running it to cold audiences, then just 60 seconds.