Question

Is there any proper way to track end-to-end now with ad blockers? Anyone have any experience with the Offline Conversions API? How are you guys dealing with the changes as more people use web browsers that don’t allow for tracking?  

Answer 1

1. By event tracking i'm assuming standard events like Lead, Viewcontent etc. Yes these still work fine as long as it is correctly set up. 2. Not through FB but there are certain softwares like Hyros that mitigate this but are decetnly expensive and only take on large/certain types of clients. 3. Not a fan and I don't have much experience. 4. No problems really with any changes.  

Comments

@barm98969 so the event tracking doesn’t operate with pixels? How are the events being tracked right now?  

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I'm a bit confused by your questions. Standard event tracking hasn't changed and still operates through the pixels yes.