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Retention (Retargeting buyers). What objective...
Retention (Retargeting buyers). What objective are you using and why ?
+3
votes
asked
May 23, 2020
by
gensmer744
(
4k
points)
Retention (Retargeting buyers). What objective are you using and why ?Retention (Retargeting buyers). What objective are you using and why ?
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2
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+5
votes
answered
May 24, 2020
by
penman0
(
560
points)
Best answer
Conversions/Purchases or Catalog Sales/Cross-sell
commented
May 24, 2020
by
gensmer744
(
4k
points)
@
penman0
even on let's say 1000 customers ?
commented
May 24, 2020
by
penman0
(
560
points)
@
gensmer744
At that scale, you like don’t get delivery on any of the above objectives. For most of the ecom brands I’m working with, if an audience is that small, we’re not running retention. If you have a smaller audience, I’ve seen limited success with a reach objective.
commented
May 24, 2020
by
gensmer744
(
4k
points)
@
penman0
why wouldn't you be running any form of retention on any customers regardless of number ? We use alot of traffic/lpv on vc and atc audiences. Usually use conversion purchase on tof cold and vv audiences.
commented
May 24, 2020
by
penman0
(
560
points)
@
gensmer744
Some brands are breaking even on the front end (acquisition). Retention is where they make their profits. They may prefer not to use any paid channels to provide touch points to acquired customers. Not saying that it’s right or wrong, just providing context.
commented
May 24, 2020
by
gensmer744
(
4k
points)
@
penman0
so again. Breaking even or profiting on front end you'd be silly not to run any form of retention unless of course it's a one product type brand .
commented
May 24, 2020
by
gensmer744
(
4k
points)
I guess I should be more transparent when posting ;)
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+1
vote
answered
May 24, 2020
by
whiles
(
6.3k
points)
We start with conversions / purchase. Then we slowly split test to find others that work.
commented
May 24, 2020
by
gensmer744
(
4k
points)
@
whiles
oooosh I wouldn't start there . These guys are buyers. I'd be cutting my nose off going for that objective !
commented
May 24, 2020
by
whiles
(
6.3k
points)
That’s what the data clearly tells us to do on about 90% of accounts.
commented
May 24, 2020
by
gensmer744
(
4k
points)
@
whiles
I agree if your pool of previous buyers is very big but when working on smaller pots it will burn out fast.
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