+5 votes
by (350 points)
Does anyone find that video ads perform better when shot on an iphone, being more simple, or being professionally produced videos?  
Does anyone find that video ads perform better when shot on an iphone, being more simple, or being p

4 Answers

+4 votes
by (8.7k points)
 
Best answer
"seems authentic" is hogwash. It is purely "anecdotal" with no data supporting that. In my own "anecdotal" observations, it is the opposite. Again, all conjecture. Regardless, any sponsored post or ads needs to be disclosed and people know it is an ad regardless if it was done on an iPhone or a $40k red camera.  
by (350 points)
Agreed, I was hoping someone had some numbers to back up their opinion. I Suppose I’ll have to test it
+4 votes
by (1.9k points)
It's normal that t video ads perform better when shot on an iphone because it seems authentic, people engage with authentic videos more than anything, because they hat adverts, this is an human physiology
by (350 points)
Yeah that’s what I was wondering
+5 votes
by (270 points)
If the video has humour, relatable or shareable then it doesn't matter in my opinion. Just add some much cos some of them can get real boring lol
+6 votes
by (1.3k points)
Depends on type of message that you are going to deliver and your audience. If it’s a testimonial or a cheap product- makes sense. Or for example unboxing.  
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