+9 votes
by (370 points)
For people doing ad agencies full time. When you had 0 background, where did you go to learn? Did you just watch youtube videos/read. Did you do courses? If so which ones? I am very interested in this space, considering to do it on the side for personal businesses I have but unsure where and how to start. Any advice would be greatly appreciated.  
For people doing ad agencies full time.

8 Answers

+6 votes
by (10.8k points)
 
Best answer
Watching youtube videos won't make a good agency owner. Going out and getting a job in a proper agency for 2-3 years will give you the most fundemental understanding of how to run an agency from the bottom up. Unfourtantely these Facebook Gurus and the Cat Howell's of this world will make you believe that anyone off the street can start running successful ad agencies after doing a course or subscribing to a YouTube channel
+5 votes
by (6.6k points)
Hi Stefan. I worked for 2 years in a marketing department briefing agencies and suppliers, then 3 years at an agency, then 1 year client side again, then 8 years as a director at an international agency. Running an agency is not about knowing how to book Facebook ads. It's about knowing how to run a business. Best of luck with the hunt.  
+1 vote
by (2.7k points)
Spend your own money on ads and you will learn real quick
+1 vote
by (720 points)
I definitely took coaching. Without coaching I would have never excelled
+5 votes
by (720 points)
I made $4k this week
0 votes
by (260 points)
Facebook blueprint
+2 votes
by (600 points)
I started with youtube videos, and freebie courses and moved on to asking for small budgets, and finding ways to buy paid courses.  
0 votes
by (8.7k points)
Courses and videos will never you teach you about the "rules of engagement. " Take a job for 2-4 years and learn the trade. This is something that is only learned on-the-job; how to navigate the politics; the client pushback; handling scope creep; operational project management and everything that comes with being hands-on. No courses teach these things. Rather, they promote frivolous subjects like mindset or tactical strategy. 'Rules of engagement' are experience that you draw upon. Like when to know when to participate in multi-vendor, multi-agency RFP or when to send an email as an SoW. Or how to walk the fine line of firing clients.  
by (10.8k points)
@rachael7070 well said
by (130 points)
@rachael7070 sounds like you have the makings of an awesome coaching program  
by (130 points)
@rachael7070 not surprised that you don’t!  Love hearing your insights and I didn’t realize this masterclass existed. thanks for the share.  
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