Question

Hello, if tou have 5/10 quality score on adwords do still continue or should kill ?  

Answer 1

Quality score shouldn't be the primary focus, converting should be. However, once you are converting well, optimizing for quality score can have a big impact on cpc's. So conversion first, QS second

Answer 2

Improve it lol.  

Answer 3

I run fives all the time

Answer 4

You should try to increase your quality score. Either raise your bids or make your ads more relevant to your keywords by creating more tightly focused adgroups

Comments

@waverly yes. Do you know what adrank is? That determines the position of your ad in the search result page. Your ad rank is determined by your cpc * your quality score. Ergo if your quality score increases, you can lower your bid in order to achieve the same ad positions

Answer 5

It is not about how much does it cost. It is about profit.  

Answer 6

Yea run it. I have some clients that have a hard time getting over a 5.  

Answer 7

If it converts, why not, but you should do what @sec9 suggests.  

Answer 8

I run 2s and 3s and still make the campaign crazy profitable. Isn’t profit more important than quality score?  

Comments

@laurynlausanne higher quality score = lower cpc = higher profits

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High quality score doesn't mean you will convert as well though. if you make changes on something that converts well just to increase QS you could actually decrease conversion rates and thus decrease profits. Since your business goals are not actually taken into account with the QS calculation you shouldn't be basing many decisions around it.  

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@sec9 Yes, that's true, but my primary goal for all my clients is to get the profits first. I don't even care to work on quality score until months later. We set up the landing page, follow up sequences and sales calls to close deals first. btw, I am not saying I don't work on QS. I definitely do that just not right away.  

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@marika Boom! Exactly!  

Answer 9

It's worth trying to improve, but definitely don't kill a keyword based on QS alone. I've had plenty of campaigns that just couldn't get past a 5 or so but converted well otherwise

Answer 10

Stop google ading.  

Comments

Other suggestions? #learning

Answer 11

If it’s not converting, kill it. I have run 1’s before which convert at 10%.  

Answer 12

Bottom line first, everything else (including QS) second

Answer 13

Conversion is the key, no conversion? shut it

Answer 14

Try it Alone to a different Ad Group

Answer 15

My highest converting keyword is ranked 1 out of 10. But it makes me money. So I keep it. I think that's what's important.  

Answer 16

If it converts with good CPA just keep running it then check your site metrics thru GA. That helps to provide you things to improve on the LP you are using.  

Answer 17

It depends of the account of course, but below 7/10 is not interesting.