Question

I need to run Remarketing display ads. and I only want to show the ads for past visitors (avoiding google show to another audiences, I know it shows in a row named "others", Do I need to select Observation or targeting? thanks

Answer 1

Do yourself a favor and ad exclusions. i block ALL mobile and all youtube. depending on what u sell you should block all that crap too

Comments

My idea it's only show the ads to the audiences what I selected, avoiding google expand to new audiences

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Thats fine but google will show ads on devices and platforms that waste money (apps and youtube).  

Answer 2

Has anyone had great experiences with display so far?  

Comments

@sargassum I primarily use Display Network. Amazing it has been.  

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@minacious so no retargeting just pure display? Which industry/product?  

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@sargassum For a client I was using pure display for prospecting and purchase. Beauty Niche. Got 8. 5k sales in 2019 through only display with an ROAS of 470%. Didn’t set up retargeting until much later. 80% of the conversions came from the prospecting campaign. The landing page also was designed in a way so that the user takes action immediately.  

Answer 3

Watch targeting expansion  
https://support.google.com/google-a...hl=en

Answer 4

I would not use targeting expansion especially if hes just starting to do remarketing

Comments

@richmond9 Acosta and what option you recommend? Observation?  

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NO audience expansion

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I use it but only for display not remarketing

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@richmond9 Acosta yes. True

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@richmond9 Acosta you use in display the audience expansion or the targeting audience?