Question

Hey guys, is it possible to track 2 different conversion action in the same campaign ? I have 2 conversion actions set : 1 to track form submissions (1 conversion = 1 value) and one to track sales (1 conversion = value of the product sold). I currently have 1 campaign with "prospect" objective which track something that has no "money value" (1 prospect = 1 conversion) --> I use the 1st conversion action for this In this same campaign, can I track the sales from product with my other conversion action ? Or should I create a separate campaign with a "sales" objective ?  

Answer 1

Absolutely. The the objective doesn’t really need to be set, it’s more for management guidance

Comments

Ok thanks :) Is it a good idea to change it to "sales" in order for the algorithm to understand what he needs to do better ?  

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@oof no that’s what a bidding strategy and conversion data does. The objective is for recommendations

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@koby1 thanks. So the issue could be that I'll have only 1 strategy for both conversion actions. I won't be able to have one for each

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@oof if I understand your concern correctly you could setup a campaign experiment setting a 50% split

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@koby1 splitting the bid strategy is possible?  

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@oof yes you create a draft then create an experiment from the draft

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@koby1 thanks I'll have a look at this

Answer 2

Can be easily done using tag manager

Answer 3

Yes but it’s not recommended. It will make it harder for you to optimize. Imagine your leads come from one source and your sales from another, you can’t optimize for both.