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What's a good average conversion rate across all...
What's a good average conversion rate across all industries?
+19
votes
asked
May 13, 2020
by
sulphurize
(
800
points)
What's a good average conversion rate across all industries?
conversion
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13
Answers
+2
votes
answered
May 13, 2020
by
carmelcarmela79
(
3.5k
points)
Best answer
100% would be considered good in all industries.
commented
May 13, 2020
by
sulphurize
(
800
points)
@
carmelcarmela79
agreed
commented
May 13, 2020
by
clingstone
(
160
points)
@
carmelcarmela79
hey Griff
commented
May 13, 2020
by
carmelcarmela79
(
3.5k
points)
@
clingstone
yo
commented
May 14, 2020
by
eby97819
(
160
points)
@
carmelcarmela79
I’d be satisfied with that
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+3
votes
answered
May 13, 2020
by
zymosis
(
640
points)
Higher than 1%
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+4
votes
answered
May 13, 2020
by
sulphurize
(
800
points)
I have a 10% conversion rate on website leads in the construction industry.
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+3
votes
answered
May 13, 2020
by
sulphurize
(
800
points)
It seems to be very effective. Paying about $10 for each lead and net about 500 for those.
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+3
votes
answered
May 13, 2020
by
damning
(
6.2k
points)
Work based off numbers, not speculation. How much can you afford to pay for a conversion? Try to get the cost under that. And just keep optimizing for eternity
commented
May 13, 2020
by
sulphurize
(
800
points)
@
damning
my ads seem to be doing so well I'm afraid to touch them
commented
May 13, 2020
by
carmelcarmela79
(
3.5k
points)
Never turn off a winning ad. Stack 'em.
commented
May 13, 2020
by
sulphurize
(
800
points)
@
carmelcarmela79
indeed. What do you mean stack them though? Make more variations?
commented
May 13, 2020
by
carmelcarmela79
(
3.5k
points)
Stack winning ad sets. However you vary them. Just keep testing, keeping the winners and cutting the losers.
commented
May 13, 2020
by
damning
(
6.2k
points)
@
sulphurize
Yes find a champion and introduce challengers. You can run 3 ads for a month (or how ever long you need to reach statistical significance, depending on your impression volume) Keep the best 1 and introduce 2 more challengers to see if they can win
commented
May 13, 2020
by
carmelcarmela79
(
3.5k
points)
I just realised this is a Google not a Facebook post. I retract my answer. Run experiments with drafts and split test ads.
commented
May 13, 2020
by
sulphurize
(
800
points)
@
carmelcarmela79
all good
commented
May 13, 2020
by
sulphurize
(
800
points)
Here is what I have currently for conversions over the past week or so. There are honestly much more phone calls coming through our Google voice number we use for tracking than the 9 that is displayed. I just want to know, is this a unicorn?
commented
May 13, 2020
by
damning
(
6.2k
points)
Judging by the numbers, you're going to need a lot more data to make any meaningful decisions
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+2
votes
answered
May 13, 2020
by
oust44
(
560
points)
I would distinguish between conversion rates for purchases and leads at least - in which case I’d say: over 1% for purchase and over 10% for leads - good conversion rate
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+2
votes
answered
May 13, 2020
by
vulgarism7314
(
2.9k
points)
It's just not possible to determine sorry. You have to try and figure it out. Do the research about the niche your targeting or doing work for. Learn about optimizing landing pages to increase conversions. It really doesnt matter what the standard is. Every market is different and every clients needs are different.
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+11
votes
answered
May 14, 2020
by
bitty354
(
2.3k
points)
Are you trying to sell water to a dying-of-thirst man (100% CR) or a drowning man (0% CR)? There's no such thing as a "good" average. Conversion rate is primarily a function of the strength of your offer and the relevance of your audience.
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+7
votes
answered
May 14, 2020
by
birddog
(
910
points)
The best I've seen was 100%, when I was testing my tracking
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+13
votes
answered
May 14, 2020
by
sulphurize
(
800
points)
I get the odd feeling that most in this group are either an affiliate marketer or in e-commerce. Anyone here advertising for their own business not e-commerce or affiliate marketing?
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+14
votes
answered
May 14, 2020
by
masterson6
(
400
points)
I use Adworks for my own businesses. I used to get a great conversion rate but it has dwindled over the years. The ROI isnt great but it is a necessary evil
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+15
votes
answered
May 14, 2020
by
kato
(
2.6k
points)
The whole concept of an average is that its average, its not good ;)
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+7
votes
answered
May 15, 2020
by
ephedrine564
(
380
points)
68. 978
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