Question

Hi, My GIF Display ads got disapproved after running for over a year. message says: "The following is not allowed: Animations that last longer than 30 seconds Note: Shorter animations can loop or repeat, but must stop after 30 seconds. HD animated gifs are no longer supported in Google Ads" when looking into allowed formats it says GIF is fine. is there a difference between HD animated GIFs and 'normal' GIFs? I wasnt aware of any difference. anyone familiar with this GIF banner issue? thanks!  

Answer 1

Same here, I just add an / to the url and resubmit hoping its just a bug but its been 2 weeks now, may have banned animated GIFs for some reason,  

Comments

You're still waiting for the approval since two weeks? please let me know if it got approved, then i'll do the same

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@nato10 no they work for a few days then fail, then resubmit while i get my team to design new ones.  

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@adonic ah gotcha, thanks

Answer 2

Same here you need to redesign those according to the new policy

Comments

Being HTML 5 only?  

Answer 3

Thanks for the confirmations!  

Answer 4

Just use html 5

Answer 5

Lately most of the ads have been getting disapproved for this policy. Again, you’d have to make your ads compliant to that. Also, it’s advisable to re-upload the ads rather than making changes to it. The reason behind this is that now, since manual reviews aren’t happening anymore, it’s all handled by the system. If you make slight edits to the ad, there’s a possibility that the system might mark them again within a couple of days since it’s based on automation. Hence, re-uploading the ads is advised more in these scenarios.