Question

About shopping campaigns.  Are there a way to see which product converted on what search term?About shopping campaigns. Are there a way to see which product converted on what search term?  

Answer 1

Yes, but there are some trade offs. If every product is alone in an ad group, you have search term reporting on that container (ad group). This is fine if you never want more than one product on a SERP. This puts the reporting in Ads. If you have multiple products in an ad group, it’s still possible to get at the answers via Analytics. Make a segment for the Product SKU, answers are in Acquisition\Google Ads\Search Queries

Comments

@eastern I didn't try this approach in Analytics (by segment), but it will take years to analyze a big amount of data (products) in that way.  

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@raynell9 yep. I’ve never worried about it because of how we manage keywords, but with a large catalog yours is a much better way.  

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I wish you could just click on the single product and see a search term report for it in google ads :D

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@eastern I split each product by ad group as inventories are small (sub 200 products) and I still rank multiple products per serp

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@jute79 is that working now? Because it would be GREAT to be able to do single product ad groups in a lot of cases.  

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@eastern yes, I just checked again to make sure I wasn't lying  3 of my clients shopping products showed in the serps at once

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@jute79 that’s awesome. I like to take over the whole box whenever possible, no need to let competitors advertise at all if you can help it.  

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@eastern sure. They'll only waste their budgets.  

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@jute79 especially when we’re exact match and they’re broad match

Answer 2

1. SPAGs don't limit you to serving 1 product per SERP, that's completely incorrect. 2. If you just use single product ad groups in your setup, all these other reporting issues go away because you can just report at ad group level, and nobody needs to do anything with their merchant centre feed, utm codes, special customisation or anything. And everyone seems to be making this far more complicated than it needs to be.  

Comments

@isleana118 agreed.  

Answer 3

Yes, you need to create one ad group per product