Question

I’m getting a 40% CTR on Google Discovery ads. Over 2, 500 clicks but Zero conversions as of now. Is my offer terrible or is it click fraud? Is click fraud even possible on Discovery ads? They’re after all only shown on YouTube, Gmail etc. Thanks in advance guys!  

Answer 1

@craigcraighead product kya hai?  

Comments

@mediaeval10 it’s a sign up and donation drive for a non profit. Any suggestions?  

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@craigcraighead targeted region?  

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@mediaeval10 not chosen any partocular region. Targeting pan India. Any suggestions?  

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You need to be very precise about the location otherwise you will burn money

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@mediaeval10 Thank you!  

Answer 2

They show up alot on gmail, so 40% is average. The clicks will be click opens and not visits to site. They are a very cheap branding campaign if targeted well.  

Comments

@adonic Thanks. It makes sense to me now!