I've never spoken against my competitors, except in direct response to their own mean spirited activities. A healthy economy requires competition, not aggression. I've been known to recommend even those who have lied about my business, quality of work, or my character . But usually only by recommending obviously troublesome clients who aren't willing to act reasonably. At the end of the day, I'm not going to secure positive positioning by being an enemy. I'm going to do my best to provide the best service that I can to build my reputation, and offer the best quality that I can to let it speak for itself. Throwing garbage around only makes you look like garbage. I investigae my competitor . No, not accurate . My fellow tradespersons . For milestones, a better understanding of the industry, ideas, signs of danger, potential market trends, and offer recommendations for others who offer services that I don't, if I believe that it is in my clients and fellow's best interests. The cream ALWAYS rises to the top. Mud sinks.