Question

I have 20 major competitors, should I create 20 web pages comparing my product with each of them?  

Answer 1

Aggressive approach that. Expect them to react though.  

Comments

3- Are there any software that changes such pages/texts to make them sound unique to google?  

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@refutative yes, it's called 'spinning' and it will get your website penalised eventually

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Thanks for your reply, I see for example my competitors have 10+ comparison pages and their content is slightly modified, I wanted to learn their technics.  

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@refutative reach out to Huckabuy. They are excellent at getting your website liked by Google itself

Answer 2

Hi SEO experts I have an early stage B2B SaaS startup that competes with established multi billion dollars giants. It’s been suggested in the SEO community to add web pages comparing my products with major competitors to increase awareness and also take advantage of their brand name authority to rank better. Being new to the SEO world, I’d like to learn from your experience in following areas: 1- I have for example 20 major competitors, should I create 20 web pages comparing my product with each of them? I see some of the mentioned 20 competitors have made about 10 comparison web pages. 2- Even if I create 10 comparison web pages, in which sections of the posts should I change texts for not getting flagged by google? 3- Are there any software that changes such pages/texts to make them sound unique to google? 4- are there any questions I forgot to ask that are important to know?  

Comments

@refutative sent you a DM sir!  

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@refutative the less pages the better, it’s more efficient to direct a ton of traffic and create a massive ad campaign for one or several websites than 20. I need more intimate details about the industry and what exactly you are marketing but with no given data- i would divide and conquer by grouping your competitors into batches that have a common theme and then compare your products strengths/weaknesses and how it beats all of them- Better yet make ONE website that has all of their logos/competitors and make a user friendly aesthetic visual presentation that can instantly explain why your product replaces and is better than all of your competitors - And then redirect traffic and generate leads from 20 different sources all to that same website Reverse engineer the work that your competitors have already done and just make a more visually aesthetic campaign with easier to understand fundamentals that can generate more leads. I wish I knew exactly what your industry or product was because I could give you a good example  

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@antemeridian36 thanks for your reply, this is one page that I created, whats your assessment?  
https://instabooks.co/xero-myob-qui...tive/

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@refutative If i were you I would have the first image a big ass cartoon of all the logos/names of all your competitors on an excel sheet on a cartoon computer that has a cracked screen and the computer is smoking and sparking and a cartoon user with his hands in the air distraught and defeated The first image I always like to use is something that people will subconsciously understand that THAT is what they NEED! In a world where every small business owner, every civilian and enterprise executive alike has to use software to keep track of their financial records and all of the dynamic info - if you offer a software suite that is easier to use and more powerful than your competitors you want people to INSTANTLY know that there is a better option. I would use more bright colors! A happier more simple website that looks like NETFLIX or another industry giant that speaks for itself- less clutter less words- as SOON as someone is redirected to the page you want them to realize before even reading anything that they have found a better and bigger solution You want to be the google or the Netflix or the amazon of financial software- you should change your primary color to green and get the first image the first glance at your website to explain that your program can DESTROY the competition and there is no question!  

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@antemeridian36 really appreciate your time, excellent points.  

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@refutative Part of your startup is going to require major investment in the website. This landing page doesn’t look professional, unfortunately.  

Answer 3

This page has nothing to do with SEO.  

Answer 4

If you have 20 competitions, that states you quite good at your job and done need help lol

Answer 5

I've never spoken against my competitors, except in direct response to their own mean spirited activities. A healthy economy requires competition, not aggression. I've been known to recommend even those who have lied about my business, quality of work, or my character . But usually only by recommending obviously troublesome clients who aren't willing to act reasonably. At the end of the day, I'm not going to secure positive positioning by being an enemy. I'm going to do my best to provide the best service that I can to build my reputation, and offer the best quality that I can to let it speak for itself. Throwing garbage around only makes you look like garbage. I investigae my competitor . No, not accurate . My fellow tradespersons . For milestones, a better understanding of the industry, ideas, signs of danger, potential market trends, and offer recommendations for others who offer services that I don't, if I believe that it is in my clients and fellow's best interests. The cream ALWAYS rises to the top. Mud sinks.  

Answer 6

Do a better job than them. No need to mention them by name. Just out-market them

Answer 7

I never even look at competition.  

Answer 8

I dont think Apple has a landing comparing itself with PC. Focus on Value, Purpose, and not only on features

Comments

. Anymore. They did have a multi-year multi-million dollar campaign doing this exact thing though for quite some time. You have to keep in mind where Apple is at now and also how they got there. Also, no one should compare themselves to Apple. There are millions of brands out there, only one of them is Apple.  

Answer 9

You are setting yourself up for 20x the loss of wasted clicks if you do this. As other have said, focus on value, content and user SEARCH INTENT not competitor names.  

Answer 10

I have seen this done in the SaaS space. Seems to work well for them.  

Comments

Thanks for your reply, considering that in every single web page of “ Us vs. Them “ , at least 50% of texts is about our product, that we have to clone it for 20X pages, would such repetition of texts create an issue with google crawler?  

Answer 11

I would say focus on your added value, comparing yourself to others will only give them more visibility to people you are trying to attract.  

Answer 12

I do this this all the time with "Us vs. Others" and works well. I would never mention comps names, this would just make some look up the comp names :)

Comments

Thanks for your reply, considering that in every single web page of “ Us vs. Them “ , at least 50% of texts is about our product, that we have to clone it for 20X pages, would such repetition of texts create an issue with google crawler?  

Answer 13

Maybe something like this  ?  
https://rollbar.com/vs/sentry/

Answer 14

Wrong channel these are PPC sent you dm

Answer 15

Just joined this group and a little late to this post, but Drift is a good example of a B2B SaaS company that did a fantastic job making a comparison page (comparing against Intercom) and instead of doing an Us vs. Them, they simply explained that they're better positioned for marketers and Intercom is better positioned for product teams. If your positioning and messaging is differentiated from your competition, I'd recommend driving that home and how you uniquely fill that void and how your competition fills a different need instead of fighting over their established position. It just comes down to that space being big and profitable enough.