Question

Hi!  Is Structured Data useful for Google Ads?Hi! Is Structured Data useful for Google Ads?  

Answer 1

Yes. Anything you can add to make your ad bigger is better.  

Comments

Hi @sambo! How does it make our ads better?  

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@halter0 it makes your ad bigger. It pushes the people below you down. It gives you more text to convince people to click on your ad.  

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@sambo Wow how? Can we type more characters or how does it work exactly?  

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@halter0 it lets you list things like: Amenities Brands Courses Degree programs Destinations Featured hotels Insurance coverage Neighborhoods Service catalog Shows Styles Thankspes

Answer 2

Seo value

Comments

Hi @rossierossing! Does it also have SEM value?  

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@halter0 of course only for organic though

Answer 3

For shopping ads it's a must

Comments

Hi @homozygote9! Why?  

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@halter0 They could update feed data from website easily, and it is easier to check the data validity (must be same on website and merchant ceneter feed). More here:  
https://support.google.com/merchant...hl=en

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This is awesome, thanks @homozygote9!  

Answer 4

Structured data is nothing to do with ad extensions. SEO value has nothing to do with Google ads. Structured data can get your products listed in the shopping auctions rather than using a feed that would previously been the only option. Search for Google shopping structured data to learn about it.  

Comments

Yes thats what I found. Thanks Andy!