Question

Does anyone have a practical way to prevent singular keywords from being bid on by Google? More detail about my problem: Googles match types have become broader but up until a couple of years ago, you could avoid all singular keywords by simply not using broad match. No even phrase and exact match will match with close variants. So if I have a keyword [padlocks] or even "strong padlocks" then google will also show my add in searches for padlock or strong padlocks. For us singular keywords don't work well. They have a much lower conversion value, a lower CTR and generally not worth our time. NOTE: I cannot add exact match negatives for every possible keyword variation. The task would be momentous. How would you try and arrange the account to avoid singular keywords now?  

Answer 1

Use a script or a tool to add single word queries as exact negatives. There is no need to add every word in the dictionary- just add the ones Google is matching you for.  

Comments

@sakovich1742 I wish there was a tool that could automate that for me!  

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@blum44 haha you know the one  

Answer 2

By using negatives?  

Answer 3

Apart from stating the obvious: Perform keyword research, export the list of all those related kws to excel. Use a word counter formula to filter out the one-word keywords and add these as exacts in a one word negative list that you apply to all your non brand campaigns.  

Comments

I began doing this but it firstly means an huge list but also doesn't capture all the possible keywords variations that I haven't specifically added. I. e. all the other variations of keywords that my phrase matches are picking up on. If I consider very possible variation of search type, model number etc then the negative keyword list would exceed 20k probably.  

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Tim, a lot of it is bulking. Semrush can deliver quite a bunch all at once. This really should cover 80% of the unwanted traffic.