Question

Does any recommend using placements, keywords or any other targeting option with audiences for YouTube retargeting ads? Or just using audiences for retargeting ads is fine?  

Answer 1

I’ve had the best success with keywords only. Don’t use all of the above. Just use one per campaign.  

Answer 2

The best you test.  

Answer 3

Just retargeting audiences is fine if your list is of limited size. Adding other targeting criteria will definitely improve your performance. However, you may want to exclude games and other apps as an app category from these campaigns because they lead to a lot of clicks and not a lot of performance.  

Answer 4

Retargeting: doesn't really matter what placements. But: depending on your product, you might want to segment your videos based on gender. Only makes sense if you have enough users in your list though.  

Answer 5

Thanks for your suggestions! :) Don't you guys think, adding placements and keywords for retargeting ads can make the ad results slow. Because we already using a warm audience list and then adding placements and keywords would limit the ads, and the ads would only show when our audience actually watch the videos which we are using as placements. What are your thoughts?