Question

Hey there, Question about Offline Conversions for offline closed deals: How to track them if the Ad interaction is followed by i. e. an organic interaction (so without the gclid in the url when actually filling out the form)? I’m afraid I’d limit myself to the direct forms, so missing out on a lot of value. Any insights? Thanks in advance!  

Answer 1

Hey Filo have you tried to link the CRM (for example I did it with Sales Force, well a programmer did it for me) so you can avoid this kind of problems with Gclid!  

Comments

@ultann Hola! Client’s CRM is custom and quite basic, so no fancy easy connection as with Saleforce  It’ll work for direct Google Ads leads, I’m just trying to figure out the scenario in which Google Ads is not the last channel before the lead conversion  

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@durrett7 so, the only thing that comes to my mind to have a control over all the channels is checking the attribution paths inside analytics. :(