Question

GOOGLE SMART SHOPPING QUESTION No doubt many of you experts in this group will have a lot of experience with this. I’m starting a new online retail business that will be relatively small volume to begin with (59 to 100 products), it will be a Shopify account linked to my Google Ads account. My question is: Can I start with a Smart Shopping Campaign from scratch or must I begin with a ‘normal’ shopping campaign to start gaining conversions then switch to Smart Shopping once Google machine learning/ AI has conversion figures to work with? If I need to start with a normal campaign, how long should I run it for before switching to Smart Shopping? Thanks  

Answer 1

Have a look at general requirements for Smart Shopping campaign on Google ads -  
https://support.google.com/google-a...hl=en

Comments

@lyndel10114 Will do, thank you!  

Answer 2

First start with the normal campaign and focus on clicks and visits. You need remarketing list of at least 100 active users associated with your account to start smart shopping campaign