Question

Hey Everyone  Any advice would be greatly appreciated  I want to bring my google ads account out of hibernation. Some facts: a) it has been dormant for 2 months b) the campaigns were using maximise for conversions c) I can no longer afford call tracking moving forward which means half of my conversion volume will no longer feature for the algos to work off d) I also have a very stringent budget to work with Am I right in thinking jumping into target CPA even if I apply a portfolio strategy using a max bid limit is a bad idea? Would I be better off starting with manual ecpc and optimising for conversions to capitalise on the historical data I do have in the hopes I gain enough conversion momentum to move over to target CPA later?  

Answer 1

If you can't afford proper tracking, you realistically can't afford to advertise in Google Ads.  

Comments

@daughterinlaw I’m tracking lots of other conversion data. Its just the call software I cant afford atm.  

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You're missing a crucial part, is my point. You can also use Google Ads tracking numbers but those are a bit iffy. Regardless, you need the call tracking to make good decisions. Especially if you're using an automated bidding strategy.  

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@daughterinlaw thanks for the input. The lack of call tracking is temporary. Based off this I imagine its best I stick to manual cpc until the situation changes

Answer 2

If you can't afford proper call tracking the using Target CPA or Target ROAS is impossible. Go with the manual CPC.